E drăguţ să fii drăguţ faţă de cei drăguţi

31 mai 2012


Corporate culture is about integrity.
It is about aligning the shared values and common behavior of employees. In the context of the forces at work, corporate culture should be collaborative, cultural, and creative. It should transform the lives of employees and empower employees to transform the lives of others. By building their integrity, companies can compete in the talent market, improve productivity and the consumer interface, and manage differences. Marketing its values to employees is as important as marketing the mission to consumers.

* Philip Kotler, Marketing 3.0

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