Concluzie

Corporate culture is about integrity.

It is about aligning the shared values and common behavior of employees. In the context of the forces at work, corporate culture should be collaborative, cultural, and creative. It should transform the lives of employees and empower employees to transform the lives of others. By building their integrity, companies can compete in the talent market, improve productivity and the consumer interface, and manage differences. Marketing its values to employees is as important as marketing the mission to consumers.

* Philip Kotler, Marketing 3.0

Marketingul în practică

Eşti la o petrecere şi vezi o fată frumoasă. Te duci la ea şi ii spui: „Hei! Sunt nemaipomenit la pat!” Asta se numeşte Marketing direct.

Eşti la o petrecere cu o mulţime de prieteni şi vezi o fată frumoasă. Unul dintre prietenii tăi merge la ea şi arătându-te cu degetul, spune: „El este nemaipomenit la pat”. Asta se numeşte Reclamă.